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JACOB HÄGG

FOUNDER

BORN IN STOCKHOLM, SWEDEN JACOB HÄGG IS AN ARTISTIC DIRECTOR, DESIGNER AND PHOTOGRAPHER. THROUGHOUT HIS CAREER, HE HAS FOCUSED ON AUGMENTATION AND PHILANTHROPY ACROSS THESE DICIPLINES.

CELL +46 735 13 84 45
OYYYSTER@ICLOUD.COM

AXEL HÄGG

CEO & BUSINESS DEV

HUGO HALL

CULINARY RESEARCHER & HEDONIST PILGRIM

BORN ON THE WEST COAST HUGO HALL IS PART TIME RESTAURANTEUR AND PART TIME HEDONISTIC PILGRIM OF THE CULINARY ARTS. 
“ INSPIRED BY THE PAST, BUT NEVER STUCK IN IT, STOCKHOLM-BORN BROTHERS, JACOB HÄGG AND AXEL HÄGG, COMBINE SUBCULTURE AESTHETICS WITH EVERYTHING THEY FIND ON THE DARKEST CORNERS OF THE WEB, CREATING RETRO-FUTURISTIC STREETWEAR THAT’S BOTH DISSIDENT AND PARANOID. IT’S THAT MARRIAGE OF PRE-INTERNET STYLES WITH A TECHNOLOGY-BASED EDGE (NOT TO MENTION IT’S DECIDEDLY TRUMPIAN CYNICISM) THAT MAKES BRASHY STUDIOS SUPER ’90S, BUT DISTINCTLY NOW—OH, AND REALLY COOL “

ALEXANDRA WEISS, DAZED / OFFICE MAGAZINE


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